Pete Taylor DadMentorCoachPodcast hostSpeaker
Ready to break destructive patterns, rewire your masculinity and create the life you've been avoiding? Read on... Men only.
If you’re not willing to dig deep or confront your subconscious blocks, then this isn’t for you
After climbing the corporate ladder and then building a successful brick-and-mortar business - complete with dozens of staff, awards, and accolades - I felt a nagging pull toward something bigger. So I left that comfort zone behind, co-founded Heroic Man, and dedicated myself to guiding men to break destructive cycles and embody the man they truly admire.
Today, I coach CEOs, directors, executives, and entrepreneurs through a blend of strategic guidance and emotional mastery. Together, we grow companies, careers, and intimate relationships through 1:1 activation coaching - all while embracing the bold, illogical moves that lead to extraordinary lives.
And here’s the best part: My clients become more than just clients; they become friends. We travel to wild places, chase wild ideas, and step far beyond what seems “safe” or “sensible.” We call this building an illogical life - one that defies your old limits and taps into your highest potential.
How I help build respected, unshakable men...
via The Hero's Code:
The 3 stage framework:
🔶 Subliminal Programming
Prisons > Problems > Projections
We start by uncovering the hidden beliefs and mental “prisons” that keep you playing small. You’ll learn to spot unconscious “projections” and self-sabotaging problems that stem from unaddressed wounds or conditioning.
> Prisons: Identify the unconscious walls you’ve built around your potential.
> Problems: Trace recurring issues back to their root causes instead of just treating symptoms.
> Projections: See how past traumas or beliefs colour your current reality, so you can break free from old narratives.
Your outcome: You’ll dismantle the foundations of self-sabotage and step closer to the real you.
🔶 Self Concept
Boy → Man, Values, and your Future Self
Next, we transform your identity from within. It’s about shifting from boyish mindsets to authentic, grounded masculinity by clarifying your core values and a compelling future self vision.
> Boy → Man: Evolve past outdated beliefs and habits that no longer serve you.
> Values: Define your standards to guide decisions and relationships.
> Future Self: Envision the man you want to be—and set a course to become him.
Your outcome: A solid sense of self that drives your actions and builds unshakeable confidence.
🔶 Strategy
Wealth, Masculinity, Intimate Relationships
Finally, we activate real-world results. With your internal patterns addressed, we craft clear strategies for building wealth, leading with healthy masculinity, and building meaningful relationships—both personal and professional.
> Wealth: Elevate your financial success or business growth without losing your time and burning out.
> Masculinity: Embody strong, authentic leadership at work, at home, and in how you show up daily.
> Intimate Relationships: Build deeper connections—romantic, familial, and professional.
Your outcome: You create a life that has structure, order and freedom.
The Result: Freedom + Inner Knowing
When these three pillars overlap—Subliminal Programming, Self Concept, and Strategy—you gain:
• Dynamic Energy to pursue big moves and bold ideas.
• Powerful Leadership that commands respect without force.
• Genuine Freedom from old cycles and limiting mindsets.
• An Inner Knowing that you’re on the path meant for you.
All of this is what I call living an illogical life—one that defies your old limits and expands what you believe is possible.
If you want to see how these stages can transform your life, book a call or message me on Instagram and let’s talk.
Ready to put the 3-stage Hero's Code into action? Here's how we partner.
Both pathways include my 3-Stage Process that dismantles destructive subconscious prisons and rewires your masculinity:
🧠 1:1 Activation Coaching
Personalised, high-touch coaching to break old patterns and amplify every area of your life.
Who It’s For
CEOs, directors, and entrepreneurs who want hands-on guidance with direct access to me for rapid breakthroughs.
What You Get
> Everything in the mens group
> 1:1 Coaching calls (2x monthly)
> Unlimited WhatsApp for on-the-spot guidance, coaching and accountability.
> Deep dive into subconscious blocks, identity shifts, and strategic execution (business, wealth, relationships).
> 1:1 In-person intensives (every 8 weeks) to handle big challenges in a single day.
Your outcome
A fast-track to embody your new self-concept, rewire your subconscious, and implement real-world strategies—all while receiving direct, personalised mentorship.
Commitment: Packages starting at $2000
Apply via the form below
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📈 Mens Group
Join a community of ambitious men committed to illogical growth.
Who It’s For
Men who thrive in a brotherhood environment—sharing challenges, swapping insights, and holding each other accountable.
What You Get
> Weekly Zoom calls: Join powerful coaching calls designed to deepen your masculinity, leadership, and relationships
> Quarterly In-Person Events: Deep-dive retreats or workshops for hands-on transformation.
> Private WhatsApp Community: Support, advice, and brotherhood around the clock.
> Access to core trainings, templates, and modules for self study on the 3 stage process.
Your outcome
Find a tribe of men working on the same issues—overcoming sabotaging beliefs, levelling up relationships, and building unshakeable confidence.
Commitment: $150/week for 16 weeks then week-to-week.
Apply via the form below
Plus you'll get access to:
> Masculinity Rewiring Framework — The step-by-step system for becoming grounded, unshakable, and powerful.
> Power Process for Leadership & Decision-Making — A proven process to eliminate overwhelm, improve focus, and make confident decisions.
> Emotional Alchemy Process — Master emotional control and turn stress into power.
> Communication Mastery System — Learn to hold space, handle conflict, and rebuild connection in relationships.
> Energy Mastery Framework — Daily practices to increase vitality, focus, and motivation.
Options for longer term 6 month and 12 month mentorship on enquiry. Options for shorter sprint coaching available on enquiry.
If it's a singular challenge you're looking to solve, here are some intensive one-off options:
- The CEO Day: My most popular intensive. Most founders work way too much in the business and not on it. This not only slows the growth of the business but puts strain on every other area personally. We delve deep into the constraints, solve the problems on the day and make you into an effective leader. We invest the day working ON you and the business and get clear on a plan.
- Prison Dismantling Program: Increasingly popular. There are 6 core subconscious prisons that are destructive to mens growth and will ultimately lead to varying forms of sabotage and repeated cycles. This is a short 6 session program where we get to work dissolving your core prisons.
The above are some of my post popular products, if you would like to invest in one of these message me on socials or apply via the form on this page by answering a few questions.
